JetBlue has extended its partnership with Sabre,
signing a multi-year to continue using SabreSonic PSS and offering
content on the Sabre GDS.
“We are excited to build upon our long-standing
partnership with Sabre. As we move forward with our growth plans,
this partnership will play a key role in our digital modernization
strategy,” said Carol Clements, Chief Digital & Technology
Officer, JetBlue. “We will continue to rely on Sabre’s technology
to help us enhance the travel experience and bring our low fares,
products and great service to more customers.”
JetBlue is also investing in Sabre’s Digital
Connect and Digital Experience products to enhance the booking and
post-booking experience for customers, and leveraging Dynamic
Rewards to enable
expended loyalty capabilities.
The New York-based airline has also renewed its
subscription to PRISM, a powerful solution that
automates, aggregates and analyzes corporate sales information
globally.
PRISM’s forecasting function allows each airline’s
sales organization to model changes to contracts and optimize the
right measures to help drive optimal business revenue.
“Sabre is thrilled to support JetBlue in its
technology journey to enhance the customer experience. Growth,
modernization, loyalty management and personalization are a
priority for JetBlue, so we are proud to support their endeavor
with our cutting-edge platform, retailing capabilities and global
scope,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel
Solutions.
JetBlue is the
sixth largest airline in the U.S. and operates over 1,000 flights
daily to more than 100 destinations throughout the United States,
Latin America, Caribbean, Canada and United Kingdom. The carrier serves over 30 million customers annually.
