With beginner retinol users in mind, Hyphen by Kriti Sanon launched a 0.05% Retinal Reset Serum that shares the benefits of encapsulated Retinal, a derivative of Vitamin A that’s 30% more effective than the traditional Retinol.
Retinoids are revered for their ability to improve skin texture, reduce wrinkles and promote collagen production, yet some beginners are wary to start using them due to risks of initial skin irritation and sensitivity until their skin adjusts to its powerful effects. With these wary users in mind, the brand created a serum that invites people to gently discover graceful aging with a non-irritating, skin-safe formula.
For experienced retinol users and customers who are ready to graduate from 0.05% encapsulated retinal to the next strength, Hyphen also dropped a Pro version with 0.1% encapsulated retinal.
