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Westin Targets Marathon Travellers with Abbott World Partnership


Westin has teamed up with Abbott World Marathon
Majors, a series of six marathons held in Germany, Japan, UK and USA, for a multi-year
hospitality partnership to champion race travelers, and their
supporters, during the event weekends.

collaboration, activated at select Westin properties in Boston,
London, Berlin, Chicago, New York City and Tokyo, will offer
tailored experiences to help marathoners of all levels get to
the starting line and cross the finish line, as well as offer
exclusive perks to celebrate their achievements.

“For decades, travel has been a
fundamental part of running, with runners selecting destinations
and planning travel around coveted milestone races,” said Catherine Flint, Senior Director, Global Brand
Management, Westin Hotels & Resorts, and a new Six Star Finisher,
having recently completed the Tokyo Marathon in March. “Our
dedicated community of race travelers, and their supporters, can
count on Westin for the latest in training and recovery programs,
including our
reinvigorated WestinWorkout Gear Lending program,
in order to help them move and feel their best during these
monumental race weekends.”

Westin hotel guests to local runners and their support teams, the
brand is gearing up for complimentary wellness experiences during
Abbott World Marathon Majors weekends.

Situated within Westin properties, the Westin
Marathon Zone will serve as the heart of the marathon weekend
happenings, offering the following:

– Recovery Concierges,
who will provide recovery tips using the new
signature Gear Lending kits that are available for guests to borrow at Westin properties around the world. The
kits feature the latest high-tech recovery and total body strength
training equipment from Hyperice and Bala, which are beneficial
for recovering from a run, winding down from a day of sightseeing,
or looking to improve circulation after a long-haul flight.

– To help
runners warm up pre-race and wind down post-race, Westin will
offer dedicated training and recovery sessions led by Hyperice and
Bala instructors.

– Throughout the weekends, the Westin Marathon
Zone will offer lite bites and beverages inspired by the brand’s
Eat Well Menu program that focuses on nutritious and well-balanced
options for guests to stay on track while on the road. On marathon
days, Eat Well Snack Packs will be available for supporters as
well as convenient grab-n-go items for runners. Celebratory bites
and beverages will be available post-race.

For supporters, a poster-designing station will be available to
create celebratory signage for their loved one as well as branded pom poms and cowbells to cheer them on.

Together, Westin and Abbott World Marathon Majors will honor Six Star Finishers – runners who
have completed all six events in Tokyo, Boston, London, Berlin,
Chicago and New York City. To date, only 11,150 Six Star
Finishers across 119 nationalities are a part of this admirable circle.

Exclusive perks include:

– On the day
before the big race, Westin will host guided pre-race shakeout
runs for Six Star Hopefuls to run through the destination

– Following the race, Six Star Finishers are invited
to enjoy celebratory beverages and Eat Well bites at the Westin
Marathon Zone.

– Runners who show their Six Star Finisher bib
while staying at Westin during race weekend will be gifted with a
complimentary Hyperice Hypersphere Mini and Bala resistance bands
(on a first-come, first-serve basis) – two products
featured in the brand’s Gear Lending program.

During the Boston Marathon weekend, runners can hear from running
and recovery experts at the Boston Expo during a panel session
hosted by Westin and Abbott World Marathon Majors to learn more about the importance
of recovery, especially when traveling.

“We know that running a marathon is challenging, and
participating in a marathon while traveling miles away from your
routine requires extra levels of support,” said Dawna Stone, Chief
Executive Officer, Abbott World Marathon Majors. “We are thrilled
to be joining forces with Westin Hotels & Resorts to enhance the
experience of runners competing in the Abbott World Marathon
Majors, as well as all race travelers during their training, recovery, and all the moments in between as they pursue their
greatest potential.”

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