The Australian Tourism Exchange (ATE) will
return to Melbourne next year for the first time since 2015.
Australia’s largest annual travel trade event will
be held at the Melbourne Convention and Exhibition Centre (MCEC)
from Sunday, 19 May 2024 to Thursday, 23 May 2024, with delegates
from 30 countries expected to attend.
Next year’s event will be the ninth time ATE has been staged
in Melbourne, which first hosted the ATE in 1991 and then again
in 1992, 1997, 1998, 2003, 2004, 2009 and 2015.
Melbourne had been
due to host ATE in 2020, but the event did not go ahead due to the
global COVID19 pandemic.
Phillipa Harrison, Tourism Australia’s Managing Director,
confirmed that Melbourne would host the event
on the trade floor of ATE23 in the Gold Coast.
“After a couple of years of hybrid events it has
been great this year to have ATE back to its traditional format on
the Gold Coast and we can’t wait to work with Visit Victoria to
deliver another amazing ATE in 2024,” Phillipa said. “Melbourne
has proudly hosted our premier travel trade event on eight
occasions in the past and we look forward to taking ATE, and more
than 2,000 delegates, back to Melbourne to drive future tourism
business across Australia. ATE brings together tourism businesses, tourism
wholesalers and retailers from around the world for four days of
appointments, as well as networking events, which are more
important than ever before as competition grows for the tourism
dollar.”
ATE24 will be delivered by Tourism Australia in
partnership with Visit Victoria.
