• For us at Dangote Group, the consumer remains king and issues pertaining to their rights remain at the forefront of our processes.
• Consumers are important in an economic value chain and wield immense power which grants them the right to demand quality, safety, sustainability, and ethical practices from businesses and governments alike.
• Commerce permeates every aspect of our lives, therefore, making the role of the consumer significant
• It is in recognition of the importance of the consumer that government established the Consumer Protection Council (CPC) which later became the Federal Competition and Consumer Protection Commission (FCCPC) with the mandate to ‘educate consumers about their rights and responsibilities.’
• Consumers have the right to accurate, transparent, and easily understandable information about products and services.