At SXSW 2024, the Sharpie Studio shared interactive experiences to help attendees enjoy creative play using the newest products from Sharpie and Paper Mate. Before the event, the brands surveyed 2,000 people to find out how they felt about their creative abilities. While 78% of respondents self-identified as creative, 71% also reported that finding time for creativity was challenging and wished they had more opportunities for the activities they enjoy. And as part of the survey, 94% of Gen Z respondents agreed that creativity reflected their personal brand.
The Sharpie Studio invited South by Southwest attendees to step into the role of a fashion designer in the Sharpie Creative Markers Interactive Closet, send postcards to friends and family with the Paper Mate Joy Lounge, and savor imaginative refreshments at the Creative Cocktail Bar.
