Author: Joseph Bambridge

LONDON — Celebrities and other public figures could be offered fresh legal protections to stop artificial intelligence tools mimicking their likenesses, under plans being considered by the British government. Ministers are preparing to launch a consultation as soon as Tuesday on controversial changes to the U.K. copyright regime that would allow AI firms to train models on copyrighted works for commercial purposes, unless rights holders expressly opt out. But the plans — first reported by POLITICO and aimed at encouraging more AI investment in the U.K. — have sparked a fierce backlash from the creative sectors. As a sweetener, the…