As the wider political and media world has taken notice of news influencers, Americans have begun to incorporate these individuals’ posts into their news habits: About one-in-five (21%) say they regularly get news from news influencers on social media. This data comes from a survey of more than 10,000 U.S. adults conducted in late July and early August 2024. The term “news influencers” was defined for survey respondents as “individuals who have a large following on social media and often post about news or political or social issues.” This is similar to how we define this group in our analysis…
Author: Jcoleman
Social media is vast, with several distinct sites and innumerable accounts spread across them. Because of this complexity, researchers cast a wide net across the most popular sites to create an inclusive list of influencers who discuss news. First, we developed a set of keywords related to current events and civic issues across 45 topics that were relevant to broad audiences in the U.S. in early 2024. Then we used a set of social media marketing tools to find social media accounts with over 100,000 followers that used those keywords in early 2024. While the keywords used were focused on…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
News influencers – People who regularly post about current events and civic issues on social media and have at least 100,000 followers on any of Facebook, Instagram, TikTok, X (formerly Twitter) or YouTube. Political orientation – A measure of a news influencer’s partisan or ideological views. A right-leaning news influencer is one who publicly expresses that they identify as a Republican or conservative or support Donald Trump in the 2024 presidential election. A left-leaning news influencer is one who publicly expresses that they identify as a Democrat, liberal or progressive or support Vice President Kamala Harris (or supported President Joe…
The creators and consumers in the world of news and information on social media Pew Research Center illustration; photos via Getty Images The Pew-Knight Initiative supports new research on how Americans absorb civic information, form beliefs and identities, and engage in their communities. Pew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. Knight Foundation is a social investor committed to supporting informed and engaged communities. Learn more > This study uses a multimethod approach to understanding news influencers, an emerging part of the news and information landscape.…