Qatar Airways has extended its
partnership with the Sydney
Swans, an Australian Football League (AFL) club.
The deal means that Qatar Airways will remain
the club’s Official Airline Partner for a new multi-year term.
As part of the agreement,
Qatar Airways receives prominent branding at Sydney Swans’ home
games and training, while supporters continue to receive special
offers and giveaways throughout the season.
The airline commenced its partnership with the
club in 2016, its first foray into the AFL.
“We are grateful to Qatar Airways for
their continued support, with this announcement taking our
partnership to a decade,” said Sydney Swans CEO, Tom Harley. “We know our
members have been eager to return to travel after several years of
disruptions due to the COVID19 pandemic and we look forward to
being able to continue to bring our members special offers in
partnership with Qatar Airways.”
Qatar Airways is a leading global football supporter, with partnerships
including FIFA, Paris Saint-Germain, FC Bayern Munich, The Royal
Challengers Bangalore and Concacaf.
Additionally, the national carrier is
the Official Airline of Formula 1, the Ironman and Ironman 70.3
Triathlon Series, United Rugby Championship (URC), Global Kitesports Association and multiple other disciplines including
equestrianism, padel, squash and tennis.
“We have long supported some of the best sports
clubs and events in the world and we strongly believe in
connecting with our global travellers through their passion for
sports,” said Akbar Al Baker, Qatar Airways Group Chief Executive. “Since we first started serving
Australia in 2009, Qatar Airways has received tremendous support
from the Australian community. This partnership with the Sydney
Swans, one of the country’s best-supported and most elite sporting
teams, marked our debut in the world of high profile Australian
sports sponsorship. The extension of this partnership reflects our
ongoing commitment to Australia. We look forward to continuing to
share in our travellers’ love for AFL and supporting their
commitment to the Sydney Swans.”
The Australian
market continues to be an area of strong growth for Qatar Airways,
with the airline currently operating 42 weekly flights to five destinations: Melbourne, Adelaide, Brisbane,
Perth and Sydney.
