Craghoppers debuted its Spring/Summer 2024 collection with an outdoor campaign titled ‘The Place’ and centered around the theme of discovering one’s place in nature. Grounded in British Landscape and heritage, the collection aims to inspire exploration and appreciation of the natural world. It emphasizes the versatility of Craghoppers’ clothing which is designed for various environments and activities—from trekking in the Amazon to exploring local woodlands. This season, the brand once again calls attention to its NosiLife collection which is ideal for folks who are seeking insect-repellent technology for outdoor adventures.
Craghoppers describes its Spring/Summer 2024 as creatively envisioned and ethically produced. The outdoor campaign highlights the brand’s commitment to environmental responsibility and encourages individuals to embrace their unique environments. As Craghoppers poetically put it: “The place where you feel at one, the place where it all begins, the place where you are meant to be… in nature.”
Image Credit: Craghoppers, hypebeast
