Finnair will celebrate its first centenary in November
2023.
To highlight the 100-year milestone, the airline
is featuring the beloved Moomin characters as the livery of two widebody
aircraft for the duration of the year.
A picture of Moomintroll and
Snorkmaiden features on the two Airbus A350 aircraft: OH-LWP and
OH-LWO, which will fly to various long-haul destinations such as Dallas, Tokyo and Bangkok.
The new centenary livery was
taped by HAECO in Hong Kong.
“Finnair is one of Moomin’s major licensees and
we’ve been working together since the 1990s. We’re very happy to
see this collaboration extended with the new Moomin livery on
Finnair aircraft,” said Roleff Kråkström, Managing Director of
Moomin Characters. “Moomin is a character-brand grounded in the
universal and timeless values of tolerance, acceptance and
friendship upon which Nordic societies are built. These are the
values that come to life in the Moomin embrace depicted in the
Finnair 100 livery.”
In addition to the Moomin livery, Finnair
Technical Operations in Helsinki have painted the centenary
slogan “Bringing us together since 1923” on three other aircraft: OH-LWR (A350), OH-LXM
(A320) and OH-LXK (A320).
Finnair is inviting all Moomin and aviation fans
to share photos and videos of the Moomin livery on Instagram with
the hash tag #finnairmoomin. Finnair will reward one lucky content
producer with two Business Class flights to either Tokyo or
Helsinki.
“Finnair’s mission is to enrich life by bridging
the world. This is also the theme of our centenary. Moomins
represent friendship, community and going on adventures together,
so they are a great fit for our values,” said Finnair’s CEO, Topi
Manner. “Customers will be able to see the centenary in many ways
throughout 2023, as we remember our heritage and look forward to
the next 100 years.”
Last time the Moomins were seen on a Finnair
aircraft livery was in the mid-1990s.
