Target is introducing its own no-frills brand where every item is affordable. This marks its latest house brand that aims to deliver value to its customers at a low price. Executive Vice President and Chief Food, Essentials, and Beauty Officer at Target, Rick Gomez explains the company’s commitment to affordability, stating “With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price.”
The capsule is comprised of apparel and accessories, electronics, home goods, essentials and beauty, and more. This features dish soaps, undergarments, toothbrushes, and power cords, to name a few. Most of the items are marked under the price of USD $10.
Image Credit: Target
