Basbas is a new lower-ABV herbal spirit that shares the taste of more than a dozen herbs and spices. This “multidimensional spirit” speaks to consumers who are conscious about what they choose to consume, and it’s introducing a fresh and modern version of Ibiza’s traditional hierbas to the United States market.
Consumers’ changing preferences and attitudes toward alcohol have led to the emergence of lower-ABV herbal spirits, indicating a growing interest in moderation, wellness and diverse drinking experiences. The rise of lower-ABV herbal spirits taps into the desire for sophisticated, herb-infused libations that can be enjoyed responsibly and without the intensity of higher alcohol options. This shift also aligns with the increasing appreciation for natural ingredients and botanical flavors, as consumers explore unique and nuanced drinking experiences.
