Blue Moon Brewing Company, a premium craft beer brand, is changing its name back to its original name, Bellyslide Wit, for a limited time in celebration of Opening Day. Blue Moon was born in 1995 in the Sandlot Brewery at Coors Field, originally named Bellyslide Wit as a nod to the act of sliding onto base. The beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale known today.
To commemorate its bright ballpark history, Blue Moon is partnering with Ebbets Field Flannels to design the Bellyslide Wit packaging and a capsule collection of exclusive throwback apparel. The merchandise will feature a throwback flannel baseball jersey, t-shirts, and ballcaps, available for purchase by 21+ consumers on the shop site.
This partnership allows Blue Moon to tap into the nostalgia and love for baseball, highlighting the brand’s original inspiration and connection to the sport. Furthermore, partnering with Ebbets Field Flannels, a brand also rooted in a love for the sport, enhances Blue Moon’s association with baseball and authentic craftsmanship.
