Capital A has expanded the airasia Super App to Indonesia,
the world’s fourth most populous country.
As part of the group’s expansion in the
country, the airasia ride hailing service has commenced operations on the island of Bali,
with journeys bookable via the app.
First launched in Malaysia in October 2020,
and subsequently in Thailand and Philippines in February and
April 2022, respectively, the airasia Super App’s entry into the Indonesian market
is expected to disrupt the local super app space as it is the only
one offering a fully integrated travel booking experience on one
platform.
“We are
excited to finally launch in Indonesia as this market holds
such strong growth potential. It might seem like a herculean task
to break through the existing local super app space which is
dominated by a few key players, but we have a unique proposition
in terms of what we are offering, and a different approach on how
we will penetrate the Indonesian market,” said Amanda Woo, CEO of
airasia Super App. “No other super apps out there can truly say
they are a travel super app, and provide their users with a
seamless end-to-end experience incorporating both the travel and
lifestyle segments together in one platform. We are also the only
travel super app platform that owns an airline, enabling us to
leverage on the strong travel segment and customer base, hence our
focus on growing our presence in key holiday destinations such as
Bali first.”
The app features an integrated Online Travel Agent (OTA)
platform that enables users to book flights from over
700 airlines and hotel stays at over 700,000 properties worldwide.
In addition, users are able to enjoy services such as online
duty-free shopping with the option for purchases to
be delivered straight to their seats inflight on AirAsia flights,
or picked up at any participating airport.
The airasia
Super App also offers food delivery services, which are currently
available in the Tangerang and Jakarta area at the moment.
