Author: Marina Joubert, Science Communication Researcher, Stellenbosch University

Whether it’s an astronomical discovery, news of a previously undiscovered disease or a major report about climate change, science is often making headlines. This means that it’s perhaps more important than ever for scientists to visibly engage with society. By becoming recognisable figures in the media, scientists can share new ideas and influence science policy. They can also shape public opinion, and build public trust in science, offering hope in times of crisis. They’re important players in the fight against misinformation, pseudoscience and anti-science sentiments. Some scientists have become publicly visible, regularly appearing in the media. Some have become media…