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Do mega-sporting events like the World Series pay off? Here’s the economic reality behind them
WORLD

Do mega-sporting events like the World Series pay off? Here’s the economic reality behind them

Frédéric Dimanche, Professor and former Director (2015-2025), Ted Rogers School of Hospitality and Tourism Management, Toronto Metropolitan UniversityNovember 1, 2025

Whether it’s the World Series, the FIFA World Cup or the Olympic Games, the hope…

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