Pronovias explores the intersection between fashion and technology in its new fantastical bridal collection. The recently released imagery spotlights the Atelier Pronovias 2025 Preview Collection with an ethereal backdrop that highlights the exquisiteness of the silhouettes. Through a collaboration with digital artist Maritza Rubio who leverages the creative powers of artificial intelligence, Pronovias is able to present its fantastical bridal collection in a unique way.
Rubio faithfully recreates the Atelier Pronovias 2025 designs against globally renowned backdrops—”from the grandeur of Rome to the jewel of India, passing through the flowing waters of Rio de Janeiro and the hidden treasure of Petra.” The collection serves as an ode to the diverse and captivating landscapes of our planet, inviting viewers to embark on a journey of exploration and appreciation for its infinite beauty.
By merging human creativity with cutting-edge technology, Pronovias offers a visual spectacle that transcends traditional fashion displays and promises a novel approach to bridal fashion presentation.
Image Credit: Pronovias x Maritza Rubio
