Accor has
signed a master development agreement with Amsa Hospitality to develop and franchise 18 hotels
across second-tier cities within Saudi Arabia over the next ten
years.
The deal will see Amsa Hospitality develop a range of Accor’s
economy and midscale brands, including ibis Styles, Mercure,
Mercure Living, Novotel, Novotel Living, and the recently launched
Handwritten Collection, while also acting as the third-party
operator by leasing and franchising the assets.
“Amsa Hospitality is committed to the Kingdom of
Saudi Arabia’s Vision 2030 success, a vision that sets the path
for our development locally, regionally and globally,” said
Mohammad Alathel, Amsa Hospitality’s CEO. “We believe that Accor is the finest hospitality company to
deliver the high level of guaranteed quality we are looking for, together with their wide choice of brands, giving us the ability
to propose the optimum hospitality regarding each city
environment.”
As part of the agreement,
Amsa Hospitality will be responsible for hotels in several cities
in Saudi Arabia, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and
Jazan, amongst others.
“Our strategic partnership with Amsa
Hospitality marks a significant milestone in our development
strategy for Saudi Arabia, a burgeoning hospitality sector which
offers a host of opportunities to leverage our portfolio of
hospitality brands,” said Duncan O’Rourke, CEO, MEA & APAC –
Premium, Midscale & Economy Division, Accor. “Securing a long-term relationship with
Amsa Hospitality underscores our commitment to supporting the
Kingdom’s tourism goals while maintaining the focus on the Arabian
traditions and Arab culture that Amsa Hospitality is focused on
delivering.”
