Italian heritage brand Sergio Tacchini grows its roster with the new Livello Rosso collection designed for the Spring/Summer 2024 season. To show off the new looks, the team tapped Parisian restaurant and community location Paperboy. The space transformed into a street court for a one-day tournament to honor street tennis in a unique way, organically garnering a sense of community.
Local residents had their kids paint the court and the staff at Paperboy picked up the paddles on their breaks. The menu has an Italian influence for the occasion and everyone involved enjoyed the sandwiches. Some of the notable footwear at the scene includes the Prime Shot DA Ultra, which is a reimagined version of the classic Sergio Prime Shot silhouette. Additionally, the 70s Racer stood out with its nostalgic look and contemporary midsole and the Neo Terrace DA follows the same suit. For those just looking to relax and enjoy the space, the Cup Slide is a go-to this season.
Image Credit: Sergio Tacchini,
