The PopCorners Super Bowl campaign is a first for the brand and with it, the snack brand is putting its own wholesome stamp on one of the most critically acclaimed TV shows of all time. Inspired by the original Breaking Bad storyline, the Super Bowl spot has actors Bryan Cranston, Aaron Paul and Raymond Cruz reprise their roles as Walter White, Jesse Pinkman and Tuco Salamanca. But this time around, fans will get to tune in to see ” two characters who could’ve used their talents to Break Into Something Good.”
To stay true to the series and yet reimagine it in a fresh, faithful way, the brand also teamed up with Breaking Bad creator, head writer, executive producer and director Vince Gilligan. Fans will see iconic scenes, the infamous RV and the beloved air-popped snack like never before.
