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Fireball, the U.S.-based whisky brand, makes a bold entry into the beauty industry with the launch of its inaugural custom lipstick, Cinnamon Delight. Timed perfectly for Super Bowl LVIII, this lipstick embraces Fireball’s distinctive red hue and introduces a cinnamon flavor and aroma, aligning with the brand’s spiced offerings.

The packaging, both for the lipstick and its box, reflects Fireball’s iconic branding, with a red logo set against a black background. This innovative product expands Fireball’s existing portfolio and caters to fans eager to incorporate the brand’s fiery essence into their personal style.

“When we introduced Fireball Cinnamon Delight, fans loved that we added a little heat by daring to go where no whisky brand has gone before, so it was a no brainer to make this widely available for the big game,” commented global brand director Danny Suich.

Image Credit: Fireball

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