This new Walkers mental health awareness campaign has been launched in the UK ahead of the busy holiday season to encourage consumers to be more honest about their feelings this time of year. The campaign follows research that revealed more than half of consumers (51%) feel added pressure during the holidays to pretend that they’re doing okay. The brand has launched the campaign with the voiceover help of Roman Kemp and and has announced it has donated £2 million over the course of 2021 and 2022 towards programs that support mental health.
Marketing Manager Philippa Pennington spoke on the Walkers mental health awareness campaign saying, “The message of our Christmas campaign – that it can help to talk about your feelings – is so important and we hope to be able to encourage people to talk a little more this festive season.”
