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Kellogg’s Rainbow Krispies is the first fruity cereal from Kellogg’s that provides 20% of the daily value of Vitamin D, plus it’s made with eight grams of whole grains and fortified with nine vitamins and minerals per serving. This fun, flavorful and nutritious new breakfast choice was created in response to Kellogg finding that “six in 10 Americans want to add more Vitamin D to their diets.”

This sweetened multigrain cereal boasts a new shape and six colors that kids and kids at heart will appreciate. This cereal not only offers a simple way for people of all ages to fuel up for the day, it also puts a colorful, flavorful twist on the classic Rice Krispies Treats that can be made at home.

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