Japanese skincare brand Tatcha recently ventured into body care for the first time and to promote its Forest Awakening Collection, the brand launched a virtual store powered by Emperia.
To convey the spirit of its body care line, the entrance of the virtual store welcomes consumers in a way that reminds them of a Japanese hinoki forest, the central theme of the Forest Awakening collection. The House of Wa is as serene as a wellness resort and it soothes the senses with a clean, minimalist and open space, and audio to accompany the experience.
Alongside the virtual Tatcha x Emperia store that brings awareness to the brand’s body wash, body oil and body milk, Tatcha is opening the doors to a pop-up in Las Angeles for a limited time in February.
