G-Star RAW introduces its latest collection designed for the Spring/Summer 2023 season and it is detailed with color-blocked looks in a vibrant palette. To celebrate the new launch, the Dutch denim imprint taps the help of an electronic dance duo known as Sofi Tukker to star in the campaign.
It is seen in the form of billboards, murals, and video screens with vibrant illuminations in New York highlighting tones of blue, green, pink, and yellow. Starting with the men’s range, the capsule is led by the minimally designed Core Field jacket that is detailed with a plethora of pockets and patched details, paired with the matching slim-leg Arc 3D jeans. A standout in the women’s range is the low-rise denim jeans that are designed in Fuchsia Pink.
Image Credit: G-Star RAW, hypebeast, g-star
