From piña colada-inspired styling creams to hair-coloring conditioners inspired by classic wine varietals, brands are tapping into the sensorial world of drinks to create beverage-inspired formulations. These innovative products add an element of fun and indulgence to the hair care routine, bringing a touch of luxury and nostalgia to styling and coloring.
In the realm of hair care, October 2023 has seen brands embracing niche markets with fervor. Whether it’s caring for fine, fragile strands, nurturing mature hair or meeting the unique needs of curly-haired Black and brown babies, these brands are placing a strong emphasis on inclusivity and customization. By tailoring their products and marketing strategies to cater to these specialized segments, they’re not only meeting the unique needs of their target audiences but also fostering a sense of community and empowerment within these communities.
