The Spotify Stream On event for creators housed several announcements from the music-streaming company, including a new TikTok-inspired homepage. Whereas the current homepage for Spotify includes recently played music, playlist suggestions, and podcast suggestions, the redesigned homepage will feature a vertical-scrolling feed of generated content that the algorithm determined the user would enjoy.
This feed places a new emphasis on visuals previously untapped in the Spotify app. This elevates the incentive and potential for artists to launch songs with accompanying music videos or visual effects to engage users on the mobile application. It is important to note that this feed may also display clips of songs or podcasts that are the most attention-grabbing, such as a chorus in a song or an interesting line in a podcast.
Image Credit: Spotify
