Thai Airways has renewed its partnership with
Sabre.
The Global Distribution System (GDS) renewal
ensures that Sabre-connected travel agencies will continue to have
access to Thai Airway’s content globally, while enabling the
airline to retain its reach across Sabre’s network of
global travel buyers and intermediaries.
The national carrier
will also take advantage of Sabre’s extensive global booking
data to help it identify recovery and growth opportunities.
“As we continue to ramp up operations and resume
international flights, it is essential to us that we are able to
continue to distribute our fares, offers and itinerary to travel
agents, and their customers, across the world,” said Korakot
Chatasinga, Chief Commercial Officer, Thai Airways. “We’re
thrilled to have renewed our distribution deal with Sabre at the
same time as being able to harness the power of Sabre’s robust
booking data and industry expertise.”
Primarily operating from Suvarnabhumi Airport as
well as its secondary hub in Phuket, Thai Airways typically serves
around 40 international destinations and is a founding member of Star Alliance.
Despite numerous challenges, the airline
has so far resumed a significant proportion of its pre-pandemic
international flights and is forging ahead with further recovery
and growth plans.
“We’re delighted that Sabre will continue to be a
key part of Thai Airways’ journey as the carrier, and the country,
continue to experience strong travel demand,” said Rakesh
Narayanan, Vice President, Regional General Manager, Asia Pacific,
Travel Solutions Airline Sales. “Our booking data includes
detailed insights on itinerary, origin, connection, passenger
type, length of stay and other booking patterns. However, it’s
important not just to have access to such data, but to be able to
interpret and make the best use of it to support an airline’s
business strategy and growth. Sabre will be providing consulting
services to help identify areas of potential opportunity for Thai
Airways to increase efficiencies and enhance future revenue.”
Although Thailand welcomed 11,153,026
international visitor arrivals in 2022, an enormous increase on
the 427,869 in 2021, the Kingdom expects to significantly improve
on that this year, and is aiming for around 25-30 million visitor
arrivals.
In 2019, before the pandemic, Thailand welcomed
almost 40 million international visitor arrivals.
