KitKat is known for promoting the importance of taking snack breaks and one initiative from the brand specifically focused on relaying this message to employees with a one-day tax-deductible snack break. KitKat Australia and Wunderman Thompson teamed up to encourage shoppers to visit its online resources store and purchase the work supply they need to receive a complimentary KitKat bar.
With the purchase of a standard office supply like pens and notepads, KitKat made sure that employees could take a break that could be charged to an employee’s company account. Also in the shop, KitKat included other items like wide-brimmed hats and guitar picks, making it possible for all types of employees to be covered.
This activation tied in with the End of the Financial Year (EOFY) in Australia, June 30th.
