Among the many products offered at ALDI, the popular German and family-owned discount supermarket, is an award-winning specially selected French baguette that was recognized in the Bread category of the 2023 Product of the Year USA Awards. The product is described as fresh and flaky, embodying the epitome of the traditional French baguette. This is a great example of how discount supermarkets cater to consumers with elevated product offerings which are also accessible in price. The specially selected French baguette at ALDI’s is perfect for family dinners and can be quickly heated in the oven in order to deliver “a warm and fluffy experience in every bite.”
The Product of the Year USA is the largest consumer-voted award for product innovation. The event is supported by a consumer study conducted by Kantar.
Image Credit: ALDI
