Amazon Inspire is a new social media-inspired feature from the eCommerce brand focused on helping shoppers explore products in a more immersive manner.
The shopping feature showcases content with users able to shop looks and items within to offer ample inspiration for shoppers doing a little perusing. The feature can be accessed from within the Amazon app by tapping the lightbulb icon and is being developed further by the brand with the help of influencers who will produce videos for the feed.
Amazon Inspire uses short videos much like social networks like TikTok and Instagram, which allows for a more personal connection with items before actually making a purchase. The scrollable format of the feature means shoppers can watch continuous videos to see what piques their interest.
Image Credit: Amazon
