The campaign works by having consumers order a free box of donuts between October 9 and 13, which will be sent empty to the friend or family member. A digital code can be used by the recipient to redeem a free four-pack of donuts. The ghostly box plays on the social phenomenon of ghosting, while also tying in the Halloween theme for a well-rounded, cheeky campaign.
Chief Marketing Officer UK & Ireland Emma Colquhoun spoke on the Krispy Kreme Ghosted Box saying, “This Halloween, we are pleased to be calling on the nation to reconnect with their ‘ghosts’ through the medium of doughnuts. Our doughnuts provide a perfect sharing moment which is why they’re certain to bring people back together, rewarding them with a box of our delicious Original Glazed doughnuts.”
Image Credit: Krispy Kreme
