The Polestar Snow Space is a unique new car showroom by the company that is making the best of its resources located in Rovaniemi, the capital of Lapland. It has a lot of snow as it is only six miles south of the Arctic Circle and the showroom is completely made from natural material.
To help make this possible, the company tapped Frozen Innovation, which is a Finnish company that is known for creating large-scale snow and ice sculptures to build the showroom. It also invites guests to come and test drive the cars on a track nearby. The snow used to construct the space is gathered from the neighboring Ounscaara ski resort and reportedly features 3,000 cubic meters of snow.
Image Credit: Polestar
