Since 2020, Glenmorangie has been sharing playful experiences as part of the It’s Kind of Delicious & Wonderful campaign and the Moët Hennessy brand is continuing to reimaging everyday moments with a new barber shop pop-up. This new pop-up helps people indulge in a moment of self-care, all the while offering them an unforgettable experience.
Notably, this new pop-up caters to not just men who love whisky but women too. With this campaign, the brand is targeting a younger generation and is intentionally inviting “more women whisky lovers” into its world.
Immersive, memorable brand experiences like this one allow brands to connect with consumers on a deeper level and infuse more joy into their everyday lives.
