Sabre has partnered with Capillary Technologies, a
loyalty management and customer data platform
provider that delivers AI-based, cloud-native SaaS programs and
solutions.
For Sabre Hospitality
customers, the Capillary hospitality platform will be integrated
with Sabre Hospitality SynXis applications, including Central Reservations, Property Hub, Voice Agent and Booking Engine.
For
airlines, Capillary’s loyalty management solution can be
integrated with SabreSonic, Customer Insights, Payment and
Dynamic Rewards products.
“I’m delighted that through this alliance we can provide
our airline partners with a novel approach to loyalty management
that can be seamlessly integrated with their existing technology
so they can rapidly respond to market conditions,” said Corrie
DeCamp, Senior Vice President – Product Management, Sabre. “Our
joint loyalty management solution will enable airlines to stay
connected with their flyers, understand their preferences, reward
their loyalty and improve customer engagement through AI-driven
recommendations that create incremental value for our customers
and their frequent travelers.”
The Sabre and Capillary agreement will provide:
– Insights into customer loyalty data through real-time
analytics; and
– New opportunities for end-to-end loyalty
management and incremental revenue opportunities for airlines and
hotels.
“I’m thrilled that we
are further enhancing our hospitality offering through Capillary,”
said Frank Trampert, Senior Vice President – Global Managing
Director of Community Sales for Sabre Hospitality. “It’s vital that
hoteliers can understand ever-evolving guest preferences and
expectations to create differentiated experiences and keep their
guests delighted at every travel touchpoint.”
The Capillary
Technologies solution goes beyond traditional points-focused
loyalty programs to enable brands across travel and other
sectors, to enhance consumer engagement through digital
transformation.
Using AI to interpret comprehensive data sets,
Capillary Technologies provides real-time insights
into customer preferences, providing recommendations to empower
airlines and hotels to step-up their relationships with
travelers, while enhancing revenue-creation opportunities through
more personalized interactions across all traveler touchpoints.
With
offices around the world, including presence across the United
States, India, the Middle East and Asia, Capillary Technologies
brings a global understanding and focus to loyalty management.
“Traveler needs are evolving
rapidly as we move through this post-pandemic world,” said Joe
Doran, Senior Vice President, Capillary Technologies. “And it is
essential that loyalty management solutions are at the forefront
of this travel evolution to enable airlines and hotels to attract,
retain, and delight their travelers through real-time advanced
analytics and recommendations. We’re incredibly excited to combine
our own expertise with Sabre’s so together we can bring Sabre
customers, and the wider travel industry the customizable,
integrated, cloud-based loyalty management solution they need for
success in today’s dynamic travel landscape.”
