Rosewood has partnered with Eleven D&C, one of
South Korea’s leading real estate developers, for a luxury new
hotel in Seoul.
Scheduled to open in 2027, the new-build Rosewood
Seoul will be housed within The Parkside Seoul, a development
beside Yongsan Park that occupies the
former site of the United Nations Command.
The mixed-use neighborhood will also include
high-end retail and residences, connected by expansive outdoor
spaces.
The location of Rosewood Seoul holds significant
cultural, historical, and geographical value and places visitors
within an exceptional area of the city. With frontage along
Noksapyeong-daero, one of Seoul’s main thoroughfares, The Parkside
Seoul serves as a connector to both the city’s traditional
business district to the north and the modern Gangnam area to the
south.
Akin to Central Park in New York or Hyde Park in
London, the hotel’s neighboring Yongsan Park will serve as a new
hub that stretches from the banks of the Han River to the foot of
Namsan Mountain and includes noteworthy attractions such as the
National Museum of Korea.
Guests of Rosewood Seoul will find more
opportunities for exploration and discovery in the hotel’s
surrounding Itaewon area, one of Seoul’s most affluent
neighborhoods. There, sophisticated shopping, world-class dining,
and elegant nightlife are all within easy reach.
“Seoul is one of Asia’s most dynamic metropolises
known for its innovation while simultaneously honoring its
distinctive history and heritage,” said Sonia Cheng, Chief
Executive Officer of Rosewood Hotel Group. “We look forward to
exploring this destination through the Rosewood lens and are
thrilled to be working with our partners at Eleven D&C Co. to
create an elevated lifestyle experience that will bring attention
to Seoul amongst a new generation of ultra-luxury travelers.”
Rosewood Seoul’s design will be led by Kohn Pedersen Fox Associates, a prestigious
American architecture firm that has guided several of Rosewood’s
most prolific projects across Asia, including Rosewood Hong Kong,
Rosewood Bangkok and Rosewood Guangzhou.
Designed by renowned interior design firm Space
Copenhagen, Rosewood Seoul will feature approximately 250 rooms
and suites; seven restaurants and bars; a 4,500 sqm wellness
centre with multiple treatment rooms, hydrotherapy and relaxation
areas, indoor pool, ocker rooms and saunas, as well as a
state-of-the-art fitness center and an indoor golfing facility; as
well as 1,800 sqm of events and meetings space.
“We are thrilled to have Rosewood Hotels & Resorts
join The Parkside Seoul, a mixed-use development project planned
on a site with historical significance in the center of Seoul.
Despite the site being located in the heart of the city, it took
111 years for the site to be returned to the Korean people due to
its tumultuous history, making the development of The Parkside
Seoul a historic event in itself,” said Seok Oh Eum, Chairman of
Eleven D&C. “The combination of the dynamic charm of Seoul, a city
where the past and the present coexist, and Rosewood’s guiding
principles is sure to make Rosewood Seoul a new landmark of Seoul,
beloved by sophisticated travelers from around the world and
Seoulites alike.”
