The new Amazon campaign is made alongside director Gary Freedman and creative ad agency 72andSunny. The team joins forces to choose glowing reviews on Amazon’s platform and literally transform them into campaign visuals. Using real reviews as inspiration, it adds a sense of authenticity to the ads. One of the examples features a pregnant mother who purchased a tent for her two younger sons who share a room.
Her review reads “Bought a tent for their beds… Gave them a new world.” This was transformed into the form of two slowing tents with young silhouettes enjoying their imaginative new world. Another example highlights a man who purchased a horse mask and wore it daily inspired by the review that reads I get asked, ‘Why do you have that?’ I simply reply… ‘Why don’t you?’”
Image Credit: Amazon
