Contemporary fashion brand &OR entered a collaboration with SuperCircle for Global Recycling Day in November in order to showcase its commitment to sustainable practices and minimizing its environmental impact in the fashion industry. The initiative encouraged customers to participate in &OR and SuperCircle’s Recycling Program, offering a $50 store credit redeemable on andorcollective.com from November 1st to November 15th.
The partnership with SuperCircle, initiated since &OR’s launch in July 2023, highlights the brand’s dedication to its zero waste promise. By supporting SuperCircle’s circularity initiative, &OR ensures responsible recycling of its garments and those from other brands through a free circularity program. The promotional offer aligns with the brand’s mission to challenge the current fashion ecosystem and promote environmentally conscious choices. Overall, &OR’s collaboration with SuperCircle for Global Recycling Day appears to be a positive step towards a more eco-friendly and responsible fashion industry.
Image Credit: &OR
