Spar has debuted a raspberry-flavored vodka, which is an extension of the brand’s popular vodka range. Spar’s decision to venture into this sector is supported by insightful market research indicating that raspberry vodka currently holds a substantial 37% share of the flavored vodka market. Spar anticipates that its newly launched raspberry-flavored vodka will achieve remarkable sales and become a top-selling product due to the scarcity of high-quality raspberry vodkas on the market.
“Our own label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own label product for our independent Spar retailers and stores as we move into the summer holidays. It is price marked at £14.99, which will prove appealing to customers looking for a great quality and value spirit,” said Adam Georgiou, senior brand manager of Spar UK.
Image Credit: Spar
