Whataburger has announced a new points-based rewards program. Fans may use their credits to acquire almost anything on the menu for free as a part of the program, helping build customer loyalty. Consumers will get 10 points for every $1 spent, which is more incentives per dollar spent than the fast-food chain’s previous rewards initiative.
A 500-point bonus was applied to each Whataburger rewards account that was active at the time of the new launch. All prizes and visits accrued under the old rewards program are instantly converted to points as part of the launch.
The brand is also launching a new app that allows you to order in advance, cut the line, and scan your barcode at the register.
Image Credit: Whataburger
