These new Horlicks malt drink mixes are headed to store shelves in the UK to provide consumers with a nostalgic series of flavors perfect for enjoyment this fall and winter. The new flavors include Apple Pie, Banoffee Pie and Cherry Bakewell, which are each positioned as a new take on the brand’s signature Horlicks Instant product. The malt-based drink mix is crafted with a wheat and barley recipe, and forted with 14 vitamins and minerals to give it a nutritious yet delicious profile.
Marketing Director at Aimia Foods Michelle Younger commented on the new Horlicks malt drink mixes saying, “Nostalgic desserts are a rising trend and are currently in high demand amongst consumers looking to satisfy their sweet tooth. The new pudding flavours not only bring excitement for Horlicks fans but will also appeal to new consumers, bringing new shoppers into the malted category.”
