The private label drink features a bold product packaging that is reported to have performed well when used in consumer research endeavors. The limited-edition drink features a resealable cap to support sipping throughout the day, while the sporty bottle is meant to catch the eye of health-conscious consumers looking to stay alert and hydrated.
Trading Controller Donna Barnett spoke on the LSV Sport Cherry Isotonic sports drink saying, “We know that limited edition flavours can be a real profit driver, as shoppers love the ‘get it before it’s gone’ experience, and our research highlighted that the new look range will be very popular at fixture. With our average consumer buying energy drinks from at least three different outlets each month, including local independent convenience stores, petrol forecourts and supermarkets*, the opportunity for incremental sales is there.”
