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The contemporary cosmetic Kite Beauty proves there is room to innovate in the cosmetic category with its On The Glow Concealer. The product comes in card-sized and pod-based packaging that is hard (or maybe even impossible) to come by in the market. This means that the formulation is ideal for on-the-go consumers—as the name playfully hints. Furthermore, Kite Beauty’s offering guarantees medium coverage and a natural finish.

While the One The Glow Concealer is Kite Beauty’s star product, the brand also innovates in other spaces. For Valentine’s Day, Kite Beauty has launched an artificial intelligence-powered bot that will “give you suggestions for date night, help you pick an outfit, and even stop you from texting your ex.” The AI activation is called GalPal and to sign up, you need to go to Kite Beauty’s website and text 1-680-213-7336 to chat.

Image Credit: Kite Beauty

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