In the newest Budweiser campaign, coasters are used in a creative way to support the music scene in Brazil. In this campaign created with Wieden+Kennedy São Paulo, Budweiser reminds that “The Stage is Yours to Take” and it does more than provide a place to set drinks.
These anything-but-ordinary coasters are actually “playable” vinyl beer coasters for music fans that work on most record players. The coasters are about the same size as a regular cardboard coaster and throughout São Paulo and Curitiba, Brazil, they are being used to promote artists like Estudante, Monna Brutal & MCharles and Negra Rê.
For those who don’t have access to a record player, the vinyl coasters also include scannable Spotify Codes that link to the artists’ tracks.
