The mascara is characterized by its plant-based formula that is vegan-friendly and clean, and features 100% cellulose plant fibers to enhance the look and feel of lashes in one single step. The product is formulated with aloe leaf extract along with sustainably sourced rainforest maracuja oil and ceramide that combine to offer more lash volume than ever. The mascara is rated to not clump and will nourish eyelashes for up to 24-hours after application.
Senior Vice President of CoverGirl Global Marketing at Coty Mary Santangelo spoke on the CoverGirl Lash Blast Cleantopia mascara saying, “We are so excited to bring a brand-new mascara to our portfolio of clean, vegan, CFI-certified makeup products! Lash Blast Cleantopia is perfect for that big, bold Saturday night volume you’ve been searching for.”
