The Pot Noodle paper pot design is being trialled by the brand in the UK to help shift away from plastic materials towards more sustainable and recyclable alternatives. The packaging features 90% paper in its composition and will be launched exclusively at Tesco locations as part of the trial. The results of the trial will influence whether the brand shifts its entire range to paper pots and, once completely rolled out by Unilever, could eliminate the use of 4,000-tonnes of virgin plastic on a yearly basis.
General Foods Manager (Nutrition) at Unilever UK Andre Burger commented on the Pot Noodle paper pot design saying, “There have been plenty of challenges along the way, but we are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love.”
