The NHL ice hockey franchise, New Jersey Devils, has introduced a multifaceted esports initiative called the Devils Gaming Group, forged through a partnership with the fan engagement platform Rival. The new partnership will see the duo create the Devils Gaming Group Esports Lounge, an exclusive space located within the Prudential Center in Newark, New Jersey. This dedicated lounge offers a unique vantage point, affording patrons a view overlooking the ice rink.
In addition to the new lounge, the New Jersey Devils will also work with Rival to launch a new online tournament series with prizes related to the team.
“We’re excited to collaborate with Rival and create a brand-new engagement platform for our fans. This online gaming community will allow fans to connect and engage with one another and provide the opportunity for the organization to reach new audiences in both a virtual setting and in our new esports lounge,” said Jillian Frechette, Chief Marketing Officer of the New Jersey Devils and Prudential Center.
Image Credit: New Jersey Devils
