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Diesel is advancing its endeavors in the realm of Web3 technology through the ongoing development of its project, Metamorph. As a part of the brand’s newest initiative, it is launching a new digital world to accompany its ‘Vert’ watch debut.

Each watch purchase is accompanied by a Non-Fungible Token (NFT). This NFT, aptly named the “A:VERT:AR,” embarks on an intriguing metamorphosis journey, progressing through three stages and ultimately creating a personalized avatar with the ability to be minted. Diesel has recruited the Web3 creative agency Artificial Rome to curate the aesthetics and mechanics of this “game-like” digital experience.

The physical watch arrives in five distinct colorways, with two being marketed as limited editions. The immersive experience will commence on November 2 and continue to run until the morning of November 17.

Image Credit: Diesel

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