The Portals parfum collection is available for pre-order on the official website, linked above, starting from February 14, 2024. The price for each 50 ml bottle is $59.99 USD, and the shipping is free for orders over $100 USD. There is also a complete debut collection set for $376.00. The parfums are expected to ship in late March 2024. Customers can also sign up for the Portals newsletter to get exclusive updates and offers.
This product appeals to Gen alpha consumers, who often gravitate toward brands that are diverse, inclusive, and environmentally conscious. They are also influenced by social media, online reviews, video content, and virtual influencers, meaning the Melanie Martinez name adds credibility to the Portals brand for these consumers. They also care about social justice issues and mental health. The Portals parfum collection caters to these values and preferences by offering a variety of scents that reflect different moods and personalities, by using eco-friendly and ethical ingredients and packaging, by creating engaging and interactive online content, and by promoting a positive and empowering message.
Image Credit: Portals Parfum, Melanie Martinez
